Notes and ideas
may be due to the proximity of the elections and I am far from our political class, but took several weeks mulling over his head to the problems of our world, its possible solutions and the ability of our leaders to solve the challenges facing our generation, which, most are global. To stay calm throughout the world have found no answers. At least not about the role they can play others. We ourselves must be the change you want to see in the world, Gandhi said in his day, and the truth is that perhaps we have never been so easy as now to prove that the movement walking occurs, neither more nor less.
We spend our lives blaming the system or the other, but rarely do we question our own decisions. Any model can be valid if we endow mark values \u200b\u200band rules in which the social and environmental responsibility have a certain role. This is to humanize the economy, linking it to sustainable human development, so that indeed the axiom that when a company maximizes its profits, improve society in which it operates, will meet for real. This crisis is a good example to see that, indeed, getting a profit does not always equate to the creation value. After all, capitalism is like communism. The problem arises when instead of guiding the system in the service of man is the man who seeks to serve the system. And what's worse, when we think the problem is the model, thus avoiding self-criticism. Unfortunately, this is going.
live in a globalized world, multinational companies and governments are increasingly limited to dial the game. In the U.S., for example, has long been abolished slavery, forced labor, prohibition of association and child labor, but that did not stop Nike to poker at the time between its plants in Vietnam and Indonesia. Who controls these practices? Neither the government's most powerful country in the world has the power to hacerlo.Es well known, as numerous studies show that many governments in developing countries, fleece laws and fiscal requirements and work to attract multinationals to their nations. Anything goes to reduce costs. And if that country develops and changes the rules of the game, I go to another. 30 or 40 years ago, almost everything was "Made in Japan". Today is "Made in China." Tomorrow will see. Most initiatives aimed at improving working conditions in these countries, remain as mere voluntary standards whose compliance depends on Goodwill manager on duty.
The environment is also a global dimension which limits government action. The problem of global warming is a good example. At the end is all very well to sign protocols and meet all the leaders, but behind the emissions of greenhouse gases are mainly companies. The short-termism of the leaders of Time plays tricks and is often impossible to control certain practices.
Another good example of the globalization of problems is the current economic crisis. Governments around the world have been meeting for three years and trying to fix the current mess. Unfortunately we are way out of the crisis when the market adjust, no matter what is done in this tiempo.Admitamos then, that the hand that rocks the cradle today are big business. Make and break almost at will, with economic power and act on the planet, responsible for the economic, social and environmental.
The good thing about globalization, together with the revolution in information technology, is that companies are transparent. We have already written about it in this blog. There is no place to hide, because the information Fortunately, it has been democratized. It is easy to see what it does and what does each company. And if we find it very difficult to explore the web, there are foundations and NGOs that we remember him name. I think the RSC is reached by two paths. One, the fast, is the moral. The other, slower but more effective, is the instrumental: Companies need to realize that doing good things is profitable. Let us return to the words of Gandhi. If we change companies, consumers and investors, hacerlo.Es force them to say, if we provide value our economic decisions.
I buy, where to invest or what companies give in our talent is another way of exercising democracy. In this way we can reward or punish certain conduct, approve or disapprove certain behaviors of the companies. The end justifies the means, much less in economics, social science par excellence. We often forget that we have another way to vote every day of our life, our everyday choices do matter and that they launched a message that we support those values. In the information age and the abundance we have more than ever to choose from, but best of all, you have to turn to more information than ever to do so accordingly.
Investment socially and represents almost 40% of the total in countries like the Netherlands and increasingly more institutions that offer funds with ethical criteria. Today you can choose portfolios as well as exclusionary criteria for "scoring", ie choosing criteria yourself and analyze what companies within certain levels of profitability, have better performance on issues that investors value you as a citizen. Increasingly, financial institutions that offer this type of product. Studies have shown that this type of portfolios in the long term, are less volatile and often even higher returns (although this statement should be tempered, and it would require an entire post.)
As for the consumer, the niche buyer awareness grows, as shown by certain studies. The interesting thing is that, in addition, large retailers are beginning to realize. Today begins to have increasingly larger spaces for trade fair on the shelf, green lines are gaining strength even in the white and Wall Mart has already announced it will begin to require their suppliers to report on the "Ecological Footprint" of their products. This impact is transmitted to the entire value chain. To work with Carrefour, Auchan or similar, for example, you must have quality and environmental certifications ambiente.Y consumers can choose. You can choose to buy an SUV ("SUVs" Style Porsche Cayenne), sports that consume a lot, or opt for utility hybrid or low emissions. At the end with your decisions will portray.
I forget about work. Say what I say now could shock more than one in these times (especially in Spain) but we can (and should) change the chip. The work is demanding companies and not the workers. We have the opportunity to choose well. This has cost me more than one discussion with a good friend who complains about how hard you work. In the bottom one knows what goes when you choose by certain companies. What is interesting is that two decades ago was paid for labor, today paid mainly by the brain. Labor is imitable, no brains. If talent begins to go to companies in order to assess the human dimension of the worker, the change will be unstoppable. As my good friend Francisco Alcaide, Steve Jobs and Ferran Adria are what make the difference. We decided if we put our talents to blank checks that enslave us, or companies in which, moreover, we grow as people.
The perfect company and there is no risk of double standards will always be present. People who are part of that, we were wrong as any human being, are contradictory and often seek the shortest path. By this I mean that in fact one could go crazy if you try to analyze everything good and bad companies, but that should not be an obstacle to try to include ethical criteria in our economic decisions. The sooner we do, the faster the change will occur. And best of all is that we have more information and more freedom than ever to do so.
0 comments:
Post a Comment